.2024 has actually been an unstable year for adtech funding.U.S.-focused adtech startups, as soon as familiarized to snagging billions in financial backing each year, have actually increased almost $360 million so far this year, placing it on course to be the industryu00e2 $ s slowest year in over a decade, per Crunchbase information. That lag is due to market concentration, elevated regulatory pressures, and also economic uncertainties.ADWEEK consulted with 5 VCs that continue to acquire adtech providers, in spite of these obstacles, regarding what they are looking for and also what they avoid. Possibly unsurprisingly, these real estate investors are targeting opportunities in privacy-focused modern technologies and also industry-specific locations such as connected television.